The company has hired 150 full- and part-time employees, offering its minimum wage positions a tip-share program and incentive-based training opportunities. “So between that and craft beer scene that’s growing, it’s prime for beer, prime for movies.”
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“San Antonio has a great film market – the numbers exceed what you would expect against the average for per-capita movie going,” Johnson said. Johnson said the company served as its own contractor, building the theater in less than a year. The theater is currently showing films such as Birds of Prey, 1917, Sonic the Hedgehog, The Photograph, and Bad Boys for Life.įlix Brewhouse is located on San Antonio’s expanding far West Side on a 6-acre site along the Loop 1604 West frontage road the company purchased in 2018. The San Antonio theater is the first Flix facility to debut digital laser projection and Dolby-surround processing on premium speakers. “Without film, nobody wants to come sit, no matter how comfortable the seats are.” “From a revenue perspective, food is definitely our highest revenue-generating component, but movies are the driver, so the film is super important,” Johnson said. Johnson said Flix is focused on making sure all three of its offerings – cinema, food, beer – are equally good. Credit: Bonnie Arbittier / San Antonio Report Beef flautas are among the menu items at Flix Brewhouse. Flix encourages patrons to arrive up to 30 minutes early for an ad-free custom pre-show and to place food orders. The menu includes a large selection of food items made in-house, including pizza, burgers, Ahi tuna poke, wings, nachos, and of course popcorn, and the bar menu offers beer, wine, seltzers, and cocktails.
“One of the things that we think makes us special is that hospitality element, and we care deeply about that,” Johnson said.
“You’re never more than 150 feet from the brewing process,” said Greg Johnson, director of sales and marketing for Flix Brewhouse, who gave a tour Monday of the 40,000-square-foot facility and its seven-barrel brewing system where fermentation tanks and a visible duct system delivers beer to brite tanks suspended above the lobby bar.īeyond the bar, nine theaters with a total seating capacity of 900 are equipped with recliners fitted with swivel tables and call buttons to order food and beverages.Ī service aisle between each row in the stadium-style theater allows its servers to take orders and serve food without disrupting the movie-watching experience. and Canada saw a 5 percent bump in 2018, leading to an industry record of $11.9 billion. The global screen count increased by 7 percent, finishing the year just under 190,000.įounded in Round Rock in 2011, Flix Brewhouse operates theaters in nine cities and bills itself as the world’s only first-run cinema-eatery-microbrewery. A report by the Motion Picture Association of America stated that moviegoing in the U.S. In the age of digital streaming, consumers are still motivated to leave home for the silver screen. EVO Entertainment of San Marcos entered the increasingly crowded multi-screen theater and indoor entertainment market in early 2019 with a center in Schertz, directly across the street from a new Santikos Entertainment facility that opened two months later.
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